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(millions, 2017-2023), Social Trends US Social Media Marketers Plan on Trying in 2020 vs. What US Internet Users Want to See More of, March 2020 (% of respondents), Coronavirus Impact: Video Chat Platforms that US Video Chat Users Currently Use, April 2020 (% of respondents), Leading Video Chat Platforms Used by US Teens & Adults, April 2020 (% of respondents), Facetime, Zoom and Facebook Messenger Usage Among US Teens & Adults, by Age, April 2020 (% of respondents in each group), US Adults' Usage Growth and Future Intent to Continue Select Activities due to the Coronavirus Pandemic, April 2020 (% of respondents and % change*), What Do US/UK Internet Users Think Would Improve the Community/Social Aspect of Gaming? Reports . eMarketer's report US Social Media Usage Report 2020 explores US social media usage patterns during the start of the coronavirus pandemic and discusses three activities to pay attention to moving forward. Report. We have increased our forecast on mobile messaging and now believe time spent by US adults will grow by 4 minutes in 2020, to 24 minutes per day, not only due to the pandemic but also data showing strong engagement on messaging services like Facebook Messenger, WhatsApp, and Apple iMessage. The pandemic has fueled greater social media usage worldwide and prompted revisions to our earlier forecasts. Social media marketing goals: According to the same Hootsuite study, 90% of brands want to build brand awareness through social media. Global mobile social penetration rate 2019, by region. Audio. Do people spend more time watching Netflix or YouTube? Active mobile social media penetration in the Americas 2020. (% of respondents, Aug 2019) PRO. The Weekly Listen: Tech giants pay for news, ... Report. Why Small Businesses Could Benefit from the Launch ... QUICK LINKS. In 2020, over 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025. Reports. We Are Social, in collaboration with Hootsuite, estimates that there were 4.14 billion social media users worldwide in 2020, which is around 86.9% of the total 4.83 billion internet users all over the world today.A more recent estimate showed that there were 4.2 billion social media users at the start of 2021. Political Content on Social Media 2021. Article. Catch up on the latest. The Harris Poll conducted between late March and early May, found that between 46% and 51% of US adults were using social media more since the outbreak began. Social media use while watching TV in the UK in 2019/2020, by age group. This chart looks at the share of social media actions on social media accounts in Argentina, Brazil, Chile, Colombia, Mexico and Peru. We have increased our forecast, but the rise in usage is due not only to the pandemic but also additional data showing strong engagement with Facebook Messenger, WhatsApp, Apple iMessage and others. And which platforms get the most social media attention? From a distance, Facebook has easily maintained its place as the leading social platform, reaching 60.6% of internet users. All of the major social platforms also reported strong increases in engagement. How much time will US consumers spend on social networks in 2020? Article. This report explores US social media usage patterns during the start of the coronavirus pandemic and discusses three activities to pay attention to. Article | MAR 13, 2020. Twitter follows in the footsteps of its social ... QUICK LINKS. 3. Article. 61% use it to increase conversions and 50% of them use it to gain customer or market insights. Report. Report. Article. Reports. Social Media Users. What Social Networks Do Internet Users in Spain Frequently Use? Report. Banking on trust: Confidence in data security is ... Report. Latest Social Media data and analysis from Insider Intelligence including reports, charts, and articles. Social Media Users. Activities like live streaming, video chatting and gaming are drawing some of them in. What Do US/UK Social Media Users* Say Are the Most Important Qualities for Social Media Influencers to Have? Facebook will spend $1 billion on licensing news ... QUICK LINKS. Exportable files for easy reading, analysis and sharing. Chart | MAY 31, 2019. We now expect the total number of social network users to rise 8.1% in 2020, to 3.23 billion—equivalent to 80.7% of all internet users. Article . Marketers will continue to advertise there, even though there are mounting signs of trouble with usage and engagement in the US. For more insights on social media usage in the US, eMarketer PRO subscribers can read our recent report: The Weekly Listen: Twitter's 'Super Follows,' what annoys online shoppers, and Paramount+'s launch, Clubhouse and the Social Audio Movement: The good, the bad, and the others. Social media users say sponsored social messages are equally—if not more—effective as other types of marketing tactics, according to the results of a July 2015 survey. However, the pandemic has helped to flatten their significant 2017-2019 decline of time spend, and any growth at all for Facebook is considered positive. US Social Media Usage eMarketer. WHAT’S IN THIS REPORT? Related. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost. Social Media Users. Social Media Platforms Used by UK Social Media Users, Dec 2016-Nov 2019 (% of respondents) PRO. Time spent with Facebook, Instagram, and Snapchat is all up. Von vergleichsweise jungen Netzwerken wie Snapchat oder TikTok, über Social-Business-Portale wie LinkedIn oder Xing bis hin zu etablierten Plattformen wie Instagram oder Facebook reicht das Angebot. Daily Usage by Generation. TikTok to Surpass 50 Million Users in US by 2021. Audio. Snapchat stagnates and TikTok's on its tail. Some of these were already starting to develop before the pandemic, and they may gain an even firmer foothold afterward. Reports. (% of respondents, Q4 2018) PRO. We include infographics illustrating social media, video viewing, tablet mcommerce and tablet and smartphone usage figures—critical for marketers to understand as they develop campaigns to target the growing online and mobile populations. Reports. Advertising on Pinterest, getting curbside pickup right, and how to know when in-store retail is ... Banking app Step reaches 1M users thanks to its hyper-focus on teens. However, it's important to keep in mind that certain social media sites will sustain more engagement than others, and time spent on these social networks and messaging may change as people start to go back to work and school. See All. We use cookies to ensure that we give you the best experience on our website. (We don’t break out other properties such as Twitter, LinkedIn or TikTok.) Here is what we will be watching for in 2019. Frequency with Which Social Media Users in Canada Use Select Social Media Platforms, April 2020 (% of respondents in each group) PRO. Forecasts. Charts. Soziale Medien sind einer der wichtigsten Wachstumstreiber für das Internet und erreichen breite Bevölkerungsschichten. Social media, and internet usage as a whole, is on the rise as a result of stay-at-home orders brought on by the coronavirus pandemic. Pinterest has a great quarter, lifted by a strong ... QUICK LINKS. eMarketer junior analyst Blake Droesch and principal analysts at Insider Intelligence Debra Aho Williamson, Mark Dolliver, and Jeremy Goldman discuss how social media might change as a result of the continued spread of misinformation on the platforms and general negative sentiment surrounding them. Report. Social Media Marketing Statistics. More than 71% of US internet users will access a social network at least once a month this year. The Livestreaming Landscape 2021. By 2022, Facebook’s share of internet users will slip to 60.2%. And by 2021, the number of worldwide social media users is expected to reach about 3.1 billion people. The Ad Platform: What TV measurement still needs. Catch up on the latest. Well into the pandemic, consumers still say they are spending more time with social media. By 2022, eMarketer expects teen users of Facebook will drop to 9.3 million. QUICK LINKS. When US consumers started spending more time at home during the pandemic, they also started using social media more, providing an unexpected boost to engagement on these platforms. Instagram and Snapchat will benefit the most, and Facebook will see the smallest boost. Charts. Chart | JUN 24, 2020. 77% of them use it to maintain brand reputation, while 71% of them use it for building and managing an engaged community. Reliable data in simple displays for presentations and quick decision making. Article. 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US consumers have flocked to social media during the pandemic, providing an unexpected boost to properties both young (TikTok) and old (Facebook). February 18, 2021. Social media: active usage penetration in selected countries 2021. Blogging has consolidated the social media and the people everywhere are expressing and publishing their ideas and opinions like never before. In the most recent May 1–3 survey, 51% of total respondents — 60% of those ages 18 to 34, 64% of those ages 35 to 49, and 34% of those ages 65 and up – reported increased usage on certain social media platforms. eMarketer's report US Social Media Usage Report 2020 explores US social media usage patterns during the start of the coronavirus pandemic and discusses three activities to pay attention to moving forward. Who doesn't use the internet? Data is broken out by the following platforms: Facebook, Instagram, Twitter and YouTube. (% of respondents, March 31, 2020), US Adults' Social Media Use During the Coronavirus Pandemic, April 2020 (% of respondents in each group), How Has the US Live Video Viewers Forecast Changed? Even newer platforms such as Periscope and Snapchat ranked higher than more mature tactics like search or print ads. With so many consumers using social media every day, this presents a great opportunity for small businesses who want to reach their online audience. Charts . The research firm estimates that adult social media users will log 82 minutes per day on such sites in 2020, up by 7 minutes from 2019. To break down it down, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users (Emarketer, 2019). The pandemic's impact on customer experience, the best US loyalty programs, and Gen Z's recovery ... 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Social Networks: Average Time Spent by US Adult Social Network Users, 2015-2022 (minutes per day, Nov 2019 vs. April 2020), US Adults Who Are Using Social Media More Since the Coronavirus Pandemic, March-May 2020 (% of respondents), Activities US Adults Are Spending More Time on due to the Coronavirus Pandemic, March 31, 2020 (% of respondents), Change in Daily Time Spent with Social Media During the Coronavirus Pandemic, by Generation, March 2020 (% of respondents in each group), Are US Adults Spending More Time Using Their Smartphones Since the Coronavirus Pandemic? Platforms like Instagram and Snapchat will see a more sustained boost than Facebook from the coronavirus, as US adult Facebook time spend is up just 1 minute from our previous forecast, at 34.4 minutes per day. What will happen with Facebook? 2 files. The Weekly Listen: Tech giants pay for news, Maryland's digital ad tax, and consumers on privacy ... 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Reports. Here’s what’s in the full report. Forecasts. KEY STAT: This year, US adult social network users will spend 82 minutes per day on social networks, a significant upgrade from our previous forecast of 76 minutes. Social media usage is one of the most popular online activities. Social media usage has been broken down by Emarketer and the results by generation are interesting, to say the least. This year, Facebook users age 12-17 will number 11.5 million, down from 12.1 million in 2017. Article. Social Media. UK Digital Users 2021. EMarketer: Facebook tops social media usage for all age groups — except teens A1 Followers (@A1Followers) August 29, 2018 from Twitter August 29, 2018 at 03:56AM Article. Which consumer behavior trends on social media will continue after the pandemic and how can we prepare for any expected shifts? Article. Forecasts. Chart | MAY 31, 2019. Report. Related. Article. Audio. See All . Forecasts. Chart | JUN 24, 2020. Here are some key takeaways from the report: Sign up for the eMarketer Daily Newsletter. With business traveling curtailed in 2020, consumers who learned how to video chat on platforms like Zoom during the pandemic are likely to continue this behavior. … But time spent will start declining again in 2021 as the pandemic boost wears off. Reports. Why Do Social Network Users in Japan Use Social Networks? As many as half of US adults said they were using social media more, according to some research sources. (% of respondents, by activity, April 2020), Coronavirus Impact: Expected Change in Time Allocation Among US Adults, April 2020 (% of respondents), Coronavirus Impact: Internet Users Worldwide Who Are Spending More Time with Social Media Sites and Messaging Services, April 2020 (% of respondents), Gen Z and Millennials Worldwide Who Are Using Select Social Media Platforms More During the Coronavirus Lockdown Period, April 2020 (% of respondents), Coronavirus Impact: Average Monthly Time Spent per US Social Media User, by Platform, Oct 2019-March 2020 (minutes and % change), TikTok App Downloads Worldwide, Q1 2019-Q1 2020 (millions), Coronavirus Impact: Which In-Home Activities Do US Internet Users Expect to Continue Doing More Frequently After the Pandemic Ends? Gains in time spent with social networks had stalled in recent years, but the pandemic led us to revise our forecast upward. Article. KEY STAT: This year, US adult social network users will spend 82 minutes per day on social networks, a significant upgrade from our previous forecast of 76 minutes. Younger audiences, particularly in the 0-4 category are driving up internet usage, in 2017 20.9 per cent of under four years will be online. Article. Article. Reports. (% of respondents, 2017 & 2018) PRO. Article. See All. View a slide-show representation of this report’s key insights, where carefully vetted data is combined with industry trend analysis, included at no extra cost. eMarketer principal analyst Mark Dolliver and senior forecasting analyst Oscar Orozco discuss how digital adoption has made it possible—or not—for people to work, study and entertain themselves from home during the COVID-19 outbreak. As a result of the changing media environment, with adults spending more of their time indoors, eMarketer has significantly revised its forecast figures from when it last made its predictions in Q4 2019. Audio. Catch up on the latest. Social media usage of French teenagers owning a smartphone by social network 2018 Number of mobile-only monthly active Facebook users 2011-2016 Mobile social network access frequency 2015, by … However, people may spend less time video chatting in groups as they get back to normal routines and feel more comfortable with in-person interactions. Insider Intelligence is the go-to source for industry professionals to get independent analysis based on vetted and transparently sourced data. What Social Media Platforms Do Social Media Users in Spain Use? Social Media Usage. Related. Article. Just 17% of respondents worldwide expected their elevated social media usage habits would continue, and 19% thought they’d still use messaging at high rates. This Snapshot provides a key to digital media usage trends next year and how they will be different from this year’s patterns. The Livestreaming Landscape 2021. What changed about consumer social media usage during March and April? Catch up on the latest. Related. Catch up on the latest. (% of respondents, Feb 2019) PRO. Social Media Usage. Want to understand who is using Facebook, Instagram, Twitter, Pinterest, Snapchat and TikTok? Digital video. Forecasts . Report. The Weekly Listen: Tech giants pay for news, ... Report. Article. The coronavirus has hastened the development and popularity of new live streaming, video chat and gaming features on social networks. While growth in time spent on social media won’t continue past 2020, features such as live streaming, video chat and gaming will get more attention. “When I took office, only high energy physicists had ever heard of what is called the World Wide Web... Now even my cat has it's own page.” - Bill Clinton. Chart | MAY 31, 2019. A slightly more optimistic finding comes from research by Morning Consult. UK Digital Users 2021. eMarketer has increased its estimate for internet usage, in 2017 54.4 million people, or 82 per cent of the population will be online, a growth of 2.1 per cent. Reports. Charts. (% of respondents, by gender, Q3 2019). eMarketer releases latest UK social media usage forecast. What was the number of social media users in 2020? Since launching in the US in 2017, social video app TikTok has exploded in popularity. QUICK LINKS. Article. Audio. But cracks are beginning to show due to the platform’s ongoing loss of teenage users. US SOCIAL TRENDS FOR 2019: EMARKETER’S PREDICTIONS FOR THE YEAR 2018 was a turbulent year for social media, and we believe more fallout is ahead, especially for Facebook. How did the pandemic affect US mobile messaging usage? It asked US adults in April 2020 what activities they thought they would continue more, less or the same post-pandemic. This year, US adult social network users will spend 7 more minutes per day on social networks than in 2019. (% of respondents, April 2020), Select Activities US Adults Expect to Do More, Less or About the Same After the Coronavirus Pandemic vs. Pre-Pandemic, April 2020 (% of respondents), How Much More Time Are US Social Media Users Spending Using Social Media Platforms due to the Coronavirus Pandemic? Time spent on mobile messaging among US adults will grow by 4 minutes in 2020, to 24 minutes per day. The pandemic is hastening the development of new live streaming, video chat and gaming features on social platforms. UK Social Media User Penetration, by Demographic, Nov 2014-Nov 2019 (% of respondents in each group) PRO. The Livestreaming Landscape 2021. Charts. Catch up on the latest. Forecasts. Our coverage includes social network users by age and ethnicity, as well as by gender and generation. This year, US adult social network users will spend 7 more minutes per day on social networks than in 2019, but time spent will start declining again in 2021 as the pandemic boost wears off. Though the platform's growth is plateauing, Facebook remains the most-used social media network for all age groups, except for one: teens. Chart | JUN … By continuing to use our website, you are agreeing to our use of cookies. Social Media Usage. Article. Not only are your customers on social media, but there’s a good chance that many of them are checking these sites every day. Contact us; Home; Register; Video How the Coronavirus Is Changing US Social Media Usage. E-Mail Chart Download. The Weekly Listen: Did the Super Bowl deliver, are podcasts and social media blurring together, and ... Twitter without Trump, Biden's TikTok position, and Shopify's 'Shop Pay' on Facebook, The Ad Platform: What TV measurement still needs, The Pandemic Gave Social Media an Unexpected Boost, Usage Trends Will Likely Moderate in Late 2020 and Beyond. UK Digital Users 2021. Reports.